In the Investorlift system, seven (7) key marketing metrics help you evaluate the effectiveness of your campaigns.
To view these metrics:
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Open the Properties tab in the admin panel.
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Select the property from the listings.
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Click on the property to see detailed metrics.
Let's delve into each of them:
1. Email Sent (Delivered)
The Email Sent (Delivered) metric tracks the number of emails successfully sent and delivered to recipients’ inboxes.
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Confirms your message reached the recipient’s mailbox.
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Provides the baseline number of people who actually received your message.
2. Email Opens (Unique)
The Email Opens (Unique) metric tracks the number of individual recipients who opened your email.
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Shows how many unique people engaged with your email.
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Helps identify opportunities for personalization in future campaigns.
3. Email Clicks (Unique)
The Email Clicks (Unique) metric tracks the number of unique recipients who clicked on links in your email.
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Indicates the effectiveness of your email content and design.
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Shows whether recipients are taking desired actions (e.g., visiting your site, signing up, making a purchase).
4. Email Blocks / Spam Reports
The Email Blocks / Spam Reports metric tracks when recipients either:
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Mark your email as spam, or
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Block future emails from you.
💡 Email providers closely monitor spam complaints.
💡A poor sender reputation reduces your chances of successful email delivery.
5. SMS Sent (Delivered)
The SMS Sent (Delivered) metric tracks the number of SMS messages successfully delivered to recipients’ mobile devices.
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Confirms the message reached the recipient’s device.
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Does not guarantee the recipient has read the message—only that delivery was successful.
6. Unsubscribe from Email / SMS
The Unsubscribes from Email/SMS metric tracks the number of recipients who opted out of receiving further communication.
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Indicates that recipients may find the content irrelevant or excessive.
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High unsubscribe rates can signal a need to adjust your messaging strategy.
7. Spent
The Spent metric measures the total financial investment in advertising for a specific period.
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Helps monitor and control budgets.
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Informs decisions about which channels or strategies deserve more resources.
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Supports financial planning for future campaigns.
Best Practices for Campaign Management
To maximize results from your campaigns:
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Review all seven metrics regularly.
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Use insights from metrics to adjust targeting, messaging, and channel strategies.
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Focus on maintaining a strong sender reputation for better email and SMS deliverability.
Contact Support
If you still have questions or encounter issues, we're here to help.
Contact Us:
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Wholesaler Support (email): support@investorlift.com
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Live Chat: Available in your bottom-right corner
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