Tags play a critical role in targeting the right audience within your Investorlift marketing campaigns. By using tags strategically, you can increase the relevance of your campaigns, reduce wasted outreach, and improve buyer engagement.
This guide explains the purpose of each tag type, how to apply them, and best practices for maintaining tag accuracy over time.
Understanding Tag Types and Their Purpose
Investorlift tags fall into three key categories: Buyer Tags, Exclusion Tags, and Property Tags. Each category serves a distinct purpose in segmenting your audience and organizing your listings.
1. Buyer Tags
Buyer tags are used to segment your buyer list based on their investment preferences. These tags help you tailor your messaging and deliver your campaign to the most relevant buyers.
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Landlord – For buyers interested in long-term rental income.
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Realtor – Licensed real estate agents; ideal for brokerage collaborations.
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Cash Buyer – Buyers able to purchase without financing; great for fast-close deals.
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Commercial – Buyers focused on office, retail, or industrial properties.
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Single-Family – Investors interested in detached residential homes.
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Multifamily – Targets those seeking duplexes, triplexes, or apartment buildings.
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Hedgefund – Institutional buyers looking for large-scale investment portfolios.
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Buys Now – Highly active buyers ready to purchase immediately.
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Fix and Flips – Investors seeking properties for renovation and resale.
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Developer – Buyers focused on new construction or redevelopment opportunities.
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Mobile Home – Interested in mobile/manufactured homes.
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SUB2 (Subject To) – Buyers using “subject to” financing strategies to assume existing loans.
2. Exclusion Tags
Use exclusion tags to filter out buyer types that may not be suitable for specific campaigns. This improves efficiency and boosts conversion rates.
Recommended Exclusion Tags:
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Wholesaler – Individuals who assign contracts rather than purchase directly.
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Daisy Chainer – Intermediaries looking to resell deals without intent to purchase.
You may also exclude other buyer tags as needed to keep campaigns targeted.
3. Property Tags
Property tags help classify your listings, making it easier for buyers to discover them on the Deals site. Accurate property tagging enhances search relevance and listing visibility.
Common Property Tags:
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Creative Financing – Listings with alternative financing structures (e.g., lease options).
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Portfolio – Multiple properties bundled in a single offer.
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Seller Financing – The seller offers direct financing to the buyer.
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Short Term Rental – Ideal for Airbnb or vacation rental opportunities.
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Subject To – Buyer assumes seller’s existing loan terms.
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Turnkey – Fully renovated and ready-to-rent or sell properties.
Best Practices for Tagging in Campaigns
Following these best practices will help maximize the efficiency and effectiveness of your marketing campaigns on Investorlift:
- Define Your Target Audience:
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Identify which buyer profiles best match the property being marketed.
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Apply only the most relevant buyer tags to sharpen targeting.
- Use Exclusion Tags Wisely:
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Always exclude Wholesaler and Daisy Chainer tags when seeking direct buyers.
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This avoids unqualified leads and increases campaign success.
- Regularly Update Tags:
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Review and update buyer tags regularly as preferences evolve.
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Accurate tags ensure campaigns remain relevant and effective.
- Test and Optimize Campaigns:
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Monitor engagement metrics to evaluate which tags drive the best results.
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Refine your tag strategy based on campaign performance.
Why Proper Tagging Matters
Using tags effectively leads to:
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Improved Targeting – Messages reach the right audience.
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Higher Engagement Rates – Relevant content drives buyer response.
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Greater Efficiency – Wasted outreach is minimized.
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Better Conversions – Focused campaigns lead to more closed deals.
By following these best practices and leveraging the correct tags, your marketing campaigns will be more focused, efficient, and successful. Stay strategic and let your tags drive profitable real estate deals!
Contact Us for Help
Need assistance with your tags or campaign setup?
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Email: support@investorlift.com
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Live Chat: Available via the Investorlift platform during business hours
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