Marketing is the backbone of success in real estate wholesaling. Leveraging digital communication channels like Email, SMS, and MMS marketing can maximize your outreach, but each method has its advantages and drawbacks. Here’s a concise breakdown of the pros and cons of each approach.
Email Marketing
Pros:
- Cost-Effective – Sending emails is inexpensive, making it ideal for large-scale campaigns. These campaigns are free for paid subscriptions but costs 1IC ($0.01) for Investorlift Lite users.
- Detailed Content – You can include images, documents, and long-form messages.
Cons:
- Low Open Rates – Many emails end up ignored or in spam folders.
- Delayed Response – Potential leads may take longer to engage with emails.
SMS Marketing
Pros:
- High Open Rates – SMS messages have a nearly 60% open rate.
- Instant Delivery – Most messages are read within minutes.
- Simple & Direct – Short, concise messages make engagement easy.
SMS generates more leads if the goal of the seller is to build the buyer list in the area. SMS are short and most people click on it to learn more about the deal. Then the seller can see these leads on Artemis, build connections with them and add them to their buyer list if the email is known.
Cons:
- Character Limit – Limited to 160 characters, making detailed messaging difficult.
- Strict Regulations – Compliance with TCPA and opt-in requirements is essential.
- Potential Annoyance – Overuse can lead to recipients blocking your number.
- Cost - 2 IC ($0.02) per SMS
MMS Marketing
Pros:
- Visual Appeal – You can include images to enhance engagement.
- Higher Engagement – More interactive than SMS, leading to better response rates.
- Memorable Messaging – Multimedia content makes messages stand out.
MMS are more targeted, the conversion into buy actions is higher (Address requests, Property Inquiries, Offers). The reason is that MMS contains a picture and more information on the listing. So the people who aren’t interested don’t click on it.
Cons:
- Higher Costs – Sending MMS is more expensive than SMS or email. These cost 3IC ($0.03) per MMS.
- Device Compatibility – Some recipients may have issues receiving multimedia messages.
AI Autopilot
Pros
- Increased Efficiency: The AI Autopilot minimizes manual tasks by automating your marketing campaigns, allowing you to focus on closing deals and strategy building.
- Better Conversion Rates: With AI-driven targeting, fewer SMS & emails are needed to generate inquiries and offers, improving your conversion rates.
- Higher Assignments Fees: Users report up to $6K higher average assignment fees when utilizing AI Autopilot, translating to more revenue per deal.
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Time-Saving: Automated campaigns mean you spend less time setting up campaigns and more time on high-value tasks.
Cons
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Lack of Scheduling: Currently, the AI Autopilot feature does not support campaign scheduling, which might limit your ability to plan and automate your marketing activities in advance.
AI Autopilot is sent as an Email campaign or SMS campaign, depending on the channel that the buyer uses most.
Which One is Best?
Each method serves a different purpose. Email marketing is great for nurturing leads, SMS marketing is perfect for urgent and direct communication, MMS marketing enhances engagement with visuals and AI Autopilot is less time consuming and very targeted. A well-balanced strategy incorporating all three can help real estate wholesalers maximize their reach and conversion rates.
| Price | Channel | PROs | CONs |
| For Lite Users only 1 IC ($0.01) per Email | Cost-Effective Detailed Content | Open Rates average 6% Delayed Response | |
| 2 IC ($0.02) per SMS | SMS | Open Rates average 60% Instant Delivery Simple & Direct | Character Limit Strict Regulations Potential Annoyance Cost |
| 3 IC ($0.03) per MMS | MMS | Visual Appeal Higher Engagement Memorable Messaging Open Rates average 70% | Higher Costs Device Compatibility |
| Budget is customizable | AI Autopilot | Increased Efficiency Better Conversion Rates Higher Assignments Fees Time-Saving Open Rates average 60% | Lack of Scheduling |
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