Hi @Alex Conway!

The buyer has these options to respond, they can

1. reply to the email sender. It leads to creating an inquiry and "Inquiry sent" event.
2. reply to the SMS sender. It leads to creating an inquiry and "Inquiry sent" event.
3. Click on the link in the email that leads to investorlift.com. The event is "Click from message (with internal counting and redirect)". The name of this event will be changed to "Click from email" in an upcoming Sprint
4. Click on the link in the SMS that leads to investorlift.com. The event is "Click from SMS"

Other types of events don't link with emails and SMS.

Hi ​@Alex Conway ,

I hope you're doing fantastic today!

To provide further clarity on what Lais explained, the "Click from Message" event specifically tracks clicks from SMS campaigns. If a buyer clicks on a link in an email campaign, it is recorded as a "Click from Email" event in Artemis. These two events are distinct, allowing you to determine whether the buyer's action was triggered by an SMS or an email.

If there is no "Click from Email" or "Click from Message" entry in Artemis, it indicates that the buyer accessed the property page through another method—perhaps by browsing and discovering your property organically, rather than clicking on the link in the blast (marketing campaign).

If certain events or actions are not visible in your account, it means these actions have not yet been performed by the listed buyers.

I hope this helps clarify your concern.

Happy holidays!

Best regards,
Elory