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Dear InvestorLift,

I am reaching out as part of M4 Home Investments, seeking your expert advice on optimizing our marketing campaigns. We are particularly interested in best practices regarding the initial outreach to potential buyers.

Example : Single family property in Pittsburgh, Pennsylvania.

1. Targeted Outreach:
   - Should we send our marketing campaign immediately to a broader audience of 7k people or opt for a more targeted approach with a smaller group initially?
   - For instance, in marketing a property in Pittsburgh, should we begin with 1-2k people in a specific, narrow area, or is it more effective to target the entire Pittsburgh area from the start?

2. Click-Through Rate (CTR) for SMS and Emails:
   - Could you elaborate on good and bad CTR metrics for both SMS and emails?
   - What strategies can we employ to improve CTR and enhance engagement?

3. Email Deliverability:
   - How can we ensure that our emails land in the primary inbox rather than being flagged as spam or relegated to the promotions folder?
   - Are there specific practices or tools that can enhance email deliverability?

Your insights, supported by statistics, examples, and best practices, would be immensely valuable to our marketing strategy. We appreciate your time and expertise in addressing these queries comprehensively.

Thank you very much.

Best regards,

M4 Home Investments

Dear Sergio,

For our mailings, we use SendGrid, which is currently one of the best tools for monitoring email deliverability. Our engineers are continually working on improving the quality of our mailings, and our marketers are offering the best strategies.

Regarding your questions, here are some tips:

  1. Targeted Outreach: Consider the specific characteristics of your real estate property and the requirements of your target audience. If your property has unique features that make it attractive to a specific group in a particular area of Pittsburgh, starting with a small group (approximately 2000 recipients) can be effective. This helps focus efforts on more interested potential buyers and avoids emails being flagged as spam.

  2. Click-Through Rate (CTR) for SMS and Emails: The maximum CTR for emails in our system is around 4-5%, and a good rate is considered to be 1% (based on our last month's statistics). Low CTR may indicate that your message isn't capturing your audience's attention.

To improve CTR and engagement, consider these strategies:

  • Personalize content: Make your message more personalized, taking into account the interests and needs of your audience.
  • Compelling headlines and text: Use bright and interesting headlines to grab attention. Conciseness and clarity are also crucial.
  • Optimize sending time: Send messages when your audience is most active.
  • Call-to-action elements: Use effective calls to action to motivate recipients to click on links.
  • Audience segmentation: Divide your audience into segments and create specific messages for each segment.
  1. Email Deliverability: Here are some methods to improve deliverability:
  • Good sender reputation: Build a positive sender image. Ensure that your domain and IP address are not blacklisted.
  • Quality content: Avoid using spam words and overly aggressive headlines. Create content that is genuinely interesting and useful for your subscribers.
  • List segmentation: Divide your subscriber list into segments based on their interests. This allows you to send more relevant messages.


    You can also explore specialized articles on this topic, where you'll find a wealth of helpful advice. For example, here

    If you have any questions, feel free to ask. We'll be happy to assist you.
    Best regards,

    Irina Melnikova
    Your personal support manager

Dear Melnikova,

A very fast and detailed response. Thank you very much; this was much appreciated. I will have a couple more questions in the future. Love to see how fast you guys are!

Investorlift all the way!

 

Dear Sergio,

We look forward to your questions and suggestions. Please feel free to reach out to us and be a part of our community. Our team is here to assist you.

Best regards,
Irina Melnikova
Your personal support assistant

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