I am currently working completely virtually, with a full time AM doing follow ups and making offers over the phone to warm cold call leads sent from overseas callers. We are averaging 12 offers to a contract and 20 offers to a closed deal. So 3 out of 5 contracts are closing. All contracts are signed without ever having seen the property, so I feel like that contract to closed deal metric is pretty good. My question is whether others who are running similar business models feel like this offer to contract and offer to deal ratio is acceptable? Basically I’m trying to decide if I need to add a lead manager in hopes of allowing my AM to spend more time making offers, and that hopefully creating more contracts and more closed deals. Or, if the problem is just that my AM is not converting well enough and the offer to deal ratio needs to improve, rather than just making more offers. Obviously the changes to make there would be a new AM or a different offer process. I know more deals are coming through my CRM that we’re not closing. I am able to track this and see the ones we miss after the fact. So I don’t feel like it’s an issue of lead quality. I will say that a good number of the missed deals, he never gets to make an offer too. They don’t answer, or by the time they answer, they’ve signed with someone else.Â
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