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You know the story:

You lock up a probate, pre-foreclosure, or code violation, Etc. deal after weeks (or months) of research, follow-up, and negotiation.

You have a real contract.
You’ve built seller rapport.
You’ve verified title, value, and deal viability, EMD deposited.

Then someone slides into your inbox:
“Hey, I got a buyer. Let’s JV 50/50.”

😑 Hold up
 Fifty-fifty?

🔍 PROS & CONS: JV Buyer vs. Contract Holder

🔑 CONTRACT HOLDER (You)

Pros of 50/50:

  • You move the deal faster with a buyer you didn’t have.
  • It can be worth it if the JV brings real, verified buyers who can close.
  • You save time on dispo — and potentially make a new repeat partner.

Cons of 50/50:

  • You paid for marketing, skip tracing, tools, CRM, lists.
  • You nurtured the lead, built seller trust, solved a pain point.
  • You structured the deal, ran comps, handled due diligence.
  • And now someone who just found a buyer wants an equal cut?

đŸ‘‰đŸœ In many cases, a flat fee or smaller percentage is more appropriate for someone only bringing a buyer and doing none of the groundwork.

đŸ§Č JV PARTNER (Bringing the Buyer)

Pros of 50/50 (from their view):

  • “Without my buyer, you can’t close.”
  • They may have strong buyer relationships and real connections.
  • If they’ve built trust with the buyer and can close quickly, they can add massive value.

Cons (in reality):

  • Many “buyers” are just tire-kickers, or worse — other wholesalers.
  • If they’re shopping your deal instead of closing, that kills momentum.
  • If they’re not under contract with the buyer, it’s speculation, not value.
  • If they bring nothing to the table but a vague promise, 50/50 is not earned.
  • ✅ MY STANCE: VALUE SHOULD DETERMINE THE SPLIT

    đŸ”č Did you lock the deal up?
    đŸ”č Did you negotiate with the seller?
    đŸ”č Did you do title, comps, fact-checking, and confirm it’s a real deal?

    Then you hold the paper = you hold the power.

    If someone brings a buyer? Awesome. Let’s split — but based on contribution.

  • If they bring a real cash buyer who closes fast, maybe 30–40% is fair.
  • If you have to still do all the hand-holding, vetting, and coordination? It’s not 50%.
  • 💬 Final Thoughts:

    We need to stop acting like "having a buyer" equals ownership.

    Control of the contract = control of the deal.
    Everything else should be negotiable — not entitled. Again, this is my perspective, what’s yours?

     

I agree. The Grind cost more than the Find. But being new 50/50 is a much more better deal than a deal that falls through because of the milk that’s behind my ears. 😄


Main being a new I can appreciate that thought process; however, it’s a real thing every new wholesaler will face when you’re just starting out, it can be tempting to JV with anyone who says they have a buyer just to make sure the deal doesn’t fall through. But desperation can cost you control, and sometimes even the deal itself. However, you should still have some guard rails in place, just because someone says they “have a buyer” doesn’t mean they do. I would recommend you vet the JV individual you are considering first...(i.e.) who is the buyer? are they direct or another wholesaler? Have they done deals before? If they can’t clearly answer those questions, pause before sending them anything.  Thanks for engaging in the conversation as I am sure you are going to gain some great insights from this incredible community of thought minded individuals.


This is facts. I’ve been burned a couple times giving 50/50 to someone just because they “had a buyer,” only to find out that buyer was another daisy-chainer or not even close to ready to close.

Totally agree - control the contract, control the deal. If you’re the one who locked it up, built rapport, ran the numbers, and vetted title, you’ve earned the lion’s share. I’m not against JVing at all, some of my best deals have come from solid buyer connections, but the split should reflect the value each person brings to the table.


Request for an earnest money deposit will certainly scare off the fake buyers, if they can’t provide it in a reasonable time then they don’t really have a buyer! 


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