Are you ready to take your wholesaling game to the next level? Understanding what makes a good deal irresistible to buyers is essential for success. Here's your guide on how to list your deals to attract eager investors and ensure profitable transactions for everyone involved! 
Pricing Below Market Value
Deep Discounts: Structure your property pricing to be at least 30-50% below After Repair Value (ARV) minus repair costs. This ensures ample profit margin for both wholesalers and end buyers.
Accurate ARV Estimates: Use comparables from similar recently sold properties in the area to establish a reliable ARV. Precise estimates provide credibility and promote trust.
Solid Location
The right location is a magnet for investors. Look for properties in:
- Growing Markets: Properties in areas with significant job growth, infrastructure development, and rising populations are high on investor wish lists.
- Good School Districts: These locations attract families and can increase the property's resale value (ARV).
- Low Crime Rates: Safer neighborhoods are more appealing to both buyers and potential tenants.
- Investor-Friendly Neighborhoods: Spots with high demand for rehabs or rentals are ideal.
Clear Profit Potential
Buyers need assurance that a deal makes financial sense:
Profit Margins: Buyers typically seek a 10-20% profit margin after all costs. No less.
Repair Estimates: Provide detailed and realistic breakdowns of repair costs. Transparency prevents unwanted surprises and builds investor confidence.
Wholesale Fee: Ensure your fee fits within the investor's margins without rendering the deal unattractive.
Clear Title
A clean title, free from major liens, judgments, or legal encumbrances, streamlines transactions and attracts more buyers.
Detailed Property Information
Transparency is critical to earning investor trust. Make sure your listing includes:
- Property Condition: Provide a comprehensive description of required repairs, including clear photos and videos.
- Accurate Data: Include key details like square footage, lot size, number of bedrooms/bathrooms, and year built.
- Utility Information: Note whether utilities are operational or need upgrades.
Marketable Terms
Craft terms that appeal to investors:
Quick Close: Cash deals that can close within 7-30 days are especially attractive to investors.
Flexible Assignable Contracts: Ensure your contract allows easy assignment to the end buyer.
Strong Buyer List
Even excellent listings need the right audience. Build and nurture a robust list of:
- Rehabbers
- Buy-and-hold investors
- Institutional buyers
Visual Appeal
Capture the attention of potential buyers with a visually compelling listing:
High-Quality Photos/Video: Present the property clearly, including any flaws, to maintain transparency.
To learn how to add photos to your listing, read here.
Pro tip: The main photo should be horizontal.
Detailed Marketing Descriptions: Highlight key selling points while being honest about any challenges.
Clear Exit Strategies
Help buyers easily envision their options:
- Fix-and-Flip: For properties with high ARV potential.
- Buy-and-Hold: For properties with strong rental income in landlord-friendly areas.
- Whole-tail: For properties needing minimal rehab before reselling.
Example of a Strong Listing
Address: 123 Main St, Springfield
ARV: $250,000
Asking Price: $130,000
Repair Costs: $40,000
Profit Potential: $80,000 (32% ROI)
Details:
- 3 Bed, 2 Bath, 1,500 sqft
- Built in 1985, solid foundation
- Needs cosmetic updates and roof repair
- Located in a growing area near schools and shopping
- Seller Motivated: Foreclosure deadline in 30 days
This serves as a prime example of the recommended format for your listing.
Finalizing a deal with these insights will not only attract investors but will also ensure your pitch resonates with clarity and confidence! 
Contact Support
If you still have questions or encounter issues, we're here to help.
Contact Us:
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Wholesaler Support (email): support@investorlift.com
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Live Chat: Available in your bottom-right corner
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