In the dynamic world of real estate wholesaling, a robust marketing strategy is indispensable for standing out in the competitive market and enticing potential buyers. Whether you're a seasoned professional or just stepping into the field, mastering the art of effective marketing campaigns can significantly elevate your business prospects. Here's a comprehensive guide to launching marketing campaigns on Investorlift, a platform designed to streamline the process and maximize your listing's exposure.
Create a New Campaign
To kick off your email and text campaigns, follow these instructions:
- Navigate to the Properties Tab: Begin by logging into your Investorlift account and accessing the Properties tab from the main menu. Here, you'll find the option to initiate a new marketing campaign for your desired property.
- Set Up Your Campaign: Click on New Marketing Campaign and proceed to fill in all the necessary campaign details. Start by adding a concise Campaign Title. Remember, this title is for internal use and doesn't need to be overly elaborate.
- Customize Email Subject Line: Depending on your chosen marketing channel, tailor your Email Subject Line accordingly. This line serves as the initial point of contact for potential buyers, so ensure it's compelling and relevant to grab their attention.
- Select Campaign Type: Choose between New Deal or Price Reduced as your Campaign Type, based on whether you're promoting a new listing or notifying customers about a price change. You’ll only be able to send 1 new deal message, and you have the ability to send up to 4 price-reduced messages per buyer but no more than 25,000 messages for one property.
For Example: I blasted my new deal to Pinellas County, FL, buyers today. I can send the price-reduced email tomorrow (to the same list of buyers), but I will not be able to repeat sending the price-reduced email until after the cool-down period of 4 days.
- Choose The Channel: You have the option to either send an email or a text message directly to your buyer's mobile phone. Keep in mind that while emails are complimentary, sending text messages costs 6 Investorlift Credits. Once you've made your choice, click Continue to proceed with adding your buyers.
For more information about our Credit System, please click here
💡 IMPORTANT: Before sending any type of email, you can send a test version to yourself to ensure that all necessary information is included. Select the "Send test MMS" or "Send test email" button to do this. You can now customize the email address or phone number to which the test campaign is sent. After clicking this button, a test version of the email or MMS will be sent to your specified email or number.
- Choose Your Audience: Next, decide on the recipients of your campaign. You can either select buyers using geotags or opt for specific buyers from your existing list.
- Geotags Option: Click directly on the map to choose counties or select from the suggested geotags. Additionally, customize your audience by applying filters based on tags or other criteria.
- Specific Buyers: Manually search and add individual buyers by utilizing the search filters provided. Once you've identified the desired recipients, proceed to add them to your campaign list.
- Add Buyers: Choose the buyers you want to include in your campaign. Use the map and filters to target specific groups. Customize your selection by:
- Buyers: Choose "All Buyers" (includes buyers shared by Investorlift and those you import) or opt to Rent buyers.
For more information on Renting Buyers, please click here
- Buyer Tags: Filter buyers by tags such as Landlord, Realtor, Cash Buyer, Commercial, Single-Family, Multifamily, Hedgefund, Buys Now, Fix and Flips, Wholesaler, Developer, Mobile Home, or SUB2. Exclude specific tags if needed.
- Score: Define the range of buyers' scores for targeting your deals.
- Geotags: Specify the appropriate geotag for sending deals. Note the 100-mile radius limit. Geotags are system-generated based on property addresses.
- Vetted or VIP: Choose whether to target vetted or VIP buyers. Apply these options to each buyer in the Buyers menu.
- Market: Select nationwide, state-wide, or county-wide targeting options.
We impose a limit on the number of emails wholesalers can send to buyers to maintain a balanced and effective communication channel. Excessive emails can lead to information overload, causing buyers to feel overwhelmed and potentially disconnect from our platform entirely. By setting these boundaries, we aim to enhance the buyer experience, ensuring that each communication is impactful and valued rather than becoming a source of annoyance.
- Finalize Campaign Details: Review your campaign summary and make any necessary adjustments. Decide whether you want the campaign to commence immediately or schedule it for a later time.
- Launch Your Campaign: Once you're satisfied with all the details, click on "Create Campaign" to finalize and launch your marketing initiative.
- Review Your Campaigns: After you’ve completed creating your campaign, you’ll be able to view it under the Marketing Campaigns section on the property profile. There you will find some results like your click-through rate, the total number of clicks, the number of emails sent, and status. Click on the campaign name to see further information.
The notification schedule on the right should show you when your blast has already been sent out. A check icon indicates that the blast has already been done, and an x icon indicates when it wasn't completed.
By following these step-by-step instructions, you'll be equipped to execute compelling marketing campaigns on Investorlift, effectively showcasing your listings and attracting a broader audience of potential buyers. Embrace these strategies to enhance your real estate endeavors and stay ahead in today's competitive market landscape.
