Ready to elevate your deal strategy? Watch as Investorlift’s CEO breaks down the Renting Buyers feature in these exclusive video!
 

If you’re working within a budget of $100 for a marketing campaign, you can still maximize your reach with Renting Buyers by using filters effectively. You don’t need to send your marketing campaign to all buyers in a specific location—narrowing down your audience will help you stay within budget while targeting high-quality buyers.

Here’s how:

• Select Only Vetted Buyers: To ensure higher quality, select only vetted buyers. If you need to filter even further, you can narrow it down by selecting VIP buyers only. 

• Exclude Nationwide and Statewide Buyers: Start by excluding buyers who are tagged as nationwide or statewide. This will help reduce your list while focusing on buyers with more specific interests.

• Buyer Score:  After excluding Nationwide and Statewide buyers, using the buyer score filter will help further minimize the number of buyers you're reaching.

  We also recommend filtering out the buyers with the highest scores because it’s harder to get their attention. Once you've applied the other filters, the score filter will help you refine your list even more. You can start by experimenting with different score ranges—for example, from 2,000 to 10,000—and adjust accordingly to optimize your campaign.

• Geotag (if needed): If you need further refinement, apply geotags to focus on specific property types or regional buyers. This step can be useful after applying other filters.

• Exclude Tags (if needed): For additional refinement, consider excluding buyers tagged as “daisy chainers” and “wholesalers,” which helps narrow your list to more reliable buyers.

Example: Renting Buyers with a Targeted Budget

Let’s say you want to spend $100. With this budget, you can rent 200 buyers for your campaign.

In this example, we will show you how we filtered out fewer than 200 high-quality buyers for our campaign.

First, we selected vetted buyers only, then excluded Nationwide and Statewide buyers, which left us with a smaller pool. To narrow it down further, we filtered out mega buyers and set the buyer score range between 8,550 and 16,000 after testing a few numbers. This helped us target 187 high-quality buyers for the campaign. At $0.50 per buyer, the total cost came to $93.50.

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Why Will It Pay Off?

Targeting the right buyers increases the likelihood of getting the most interested eyes on your property.

• SMS: SMS marketing will result in higher click-through rates, sometimes reaching 15%. Even with a 10% rate, you’ll have around 20 buyers checking out your listing, submitting property requests, inquiring about the address, or even making offers.

This is also possible with the Email channel, providing similar results for your marketing campaign.

• Long-Term Benefits: Those buyers will also be permanently added to your buyer list, allowing you to target them in future marketing campaigns.
   

 Ready to elevate your deal strategy? Watch as Investorlift’s CEO breaks down the Renting Buyers feature in this exclusive video!