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Hey community!

The market keeps shifting fast -  and if you’re wholesaling or buying, these trends could shape what kinds of deals make sense in 2025. Here are three that stood out 👇
 

📈 Who’s Really Driving Rental Growth?

 

Rental households grew by 848,000 in the past year, outpacing homeowner growth nearly 3x (1.9% vs. 0.6%) according to U.S. Census data (Q2 2024).

That screams one thing: demand for rentals is surging.

 

Why it matters:

  • Wholesalers: This is your dispo angle. Pitch deals as strong rental holds with cash flow upside.

  • Buyers: More tenants = bigger pool, stronger rents, and safer buy-and-hold plays.

 

👉 Wholesalers - are you pitching deals more on rental cash flow potential?
👉 Buyers - are you leaning heavier into buy-and-hold plays right now?

 

🎯 Four Big Trends to Watch

 

  • Builders are land-banking (HousingWire, late 2024). Locking up land to control future supply.

  • Suburbs are flipping renter-majority (U.S. Census + Harvard JCHS, 2024). Families renting where ownership used to dominate.

  • Build-to-rent communities are booming (CBRE & Yardi Matrix, 2024). Institutional money is all in.

All three point to the same conclusion: massive long-term renter demand.

 

Why it matters:

  • Wholesalers: These signals show where to source: renter-majority suburbs, land near new builds, and STR-friendly markets.

  • Buyers: These markets tend to hold value and appreciate faster, especially where institutional players are already investing.


👉 Which of these trends is shaping where you’re sourcing deals or making offers?

 

 🏠 Airbnb Isn’t as Easy as It Used to Be

 

Airbnb is pivoting toward professionalization (Skift, 2024). Data shows pro hosts earn 2.7x more than casual ones (Statista, 2024).

Translation: short-term rentals (STRs) are no longer side hustles. They’re full-on businesses.

 

Why it matters:

  • Wholesalers: STR-friendly properties are premium dispo material right now.

  • Buyers: Without systems, teams, and pro-level pricing strategies, it’s hard to compete.

 

👉 Wholesalers - are you seeing more demand for STR-friendly properties?
👉 Buyers - are you going all-in on STRs, or sticking to traditional rentals?

 

Your Turn 💬


This community thrives when we share what’s really happening in the field:

  • What renter groups are driving demand in your market?

  • Which trends are shaping your sourcing/dispo strategy?

  • And if you’re in the STR game… what’s your winning play?
     

Drop your insights 👇- the more we share, the sharper we all get. 

 

Coincidently, there was just an article on Realtor.com on regarding short-term rentals:

https://www.realtor.com/news/trends/short-term-rentals-demand-record-stays-revenue-maui-south-carolina?cid=soc_shares_article_CP

The article highlights that even with economic concerns, Americans are still prioritizing domestic travel and choosing larger, more expensive rentals. It noted a few relevant points for an investor:


Record-High Domestic Demand: In July, the U.S. saw a record 26.4 million nights booked for STRs, a 3.6% increase from the prior year. This shows that despite economic uncertainty, Americans are not cutting back on domestic travel, with summer vacations being a top priority.

Domestic Travelers Fill the Gap: Despite a notable drop in international visitors, particularly from Canada, Americans are driving the bulk of bookings and fueling the industry's growth.

Preference for Larger Properties: Demand for properties with six or more bedrooms is growing significantly faster than for one or two-bedroom units, suggesting a market preference for larger, more luxurious rentals.

Great share, thanks for bringing this in ​@Peter Osmanski! 🙌 The rise in domestic demand and shift toward larger rentals is really eye-opening.
Curious, are others here seeing similar trends in their markets or adjusting strategies to meet this demand?

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