Hey community!
The market keeps shifting fast - and if you’re wholesaling or buying, these trends could shape what kinds of deals make sense in 2025. Here are three that stood out 👇
📈 Who’s Really Driving Rental Growth?
Rental households grew by 848,000 in the past year, outpacing homeowner growth nearly 3x (1.9% vs. 0.6%) according to U.S. Census data (Q2 2024).
That screams one thing: demand for rentals is surging.
Why it matters:
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Wholesalers: This is your dispo angle. Pitch deals as strong rental holds with cash flow upside.
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Buyers: More tenants = bigger pool, stronger rents, and safer buy-and-hold plays.
👉 Wholesalers - are you pitching deals more on rental cash flow potential?
👉 Buyers - are you leaning heavier into buy-and-hold plays right now?
🎯 Four Big Trends to Watch
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Builders are land-banking (HousingWire, late 2024). Locking up land to control future supply.
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Suburbs are flipping renter-majority (U.S. Census + Harvard JCHS, 2024). Families renting where ownership used to dominate.
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Build-to-rent communities are booming (CBRE & Yardi Matrix, 2024). Institutional money is all in.
All three point to the same conclusion: massive long-term renter demand.
Why it matters:
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Wholesalers: These signals show where to source: renter-majority suburbs, land near new builds, and STR-friendly markets.
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Buyers: These markets tend to hold value and appreciate faster, especially where institutional players are already investing.
👉 Which of these trends is shaping where you’re sourcing deals or making offers?
🏠 Airbnb Isn’t as Easy as It Used to Be
Airbnb is pivoting toward professionalization (Skift, 2024). Data shows pro hosts earn 2.7x more than casual ones (Statista, 2024).
Translation: short-term rentals (STRs) are no longer side hustles. They’re full-on businesses.
Why it matters:
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Wholesalers: STR-friendly properties are premium dispo material right now.
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Buyers: Without systems, teams, and pro-level pricing strategies, it’s hard to compete.
👉 Wholesalers - are you seeing more demand for STR-friendly properties?
👉 Buyers - are you going all-in on STRs, or sticking to traditional rentals?
Your Turn 💬
This community thrives when we share what’s really happening in the field:
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What renter groups are driving demand in your market?
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Which trends are shaping your sourcing/dispo strategy?
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And if you’re in the STR game… what’s your winning play?
Drop your insights 👇- the more we share, the sharper we all get.