Tags play a vital role in targeting the right audience within your marketing campaigns on Investorlift. Using tags strategically ensures that your campaigns are effective, reaching the most relevant buyers while minimizing wasted efforts. This guide outlines best practices and the purpose of each tag to help you optimize your campaigns.
Understanding Tag Categories and Their Purposes
1. Buyer Tags
Buyer tags are used to filter and segment buyers based on their investment profiles and interests. Correct usage of these tags ensures that each campaign is accurately tailored to its target audience.
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Landlord: Buyers interested in acquiring properties for rental income. Use this tag when marketing long-term investment opportunities.
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Realtor: Licensed real estate agents. This tag is helpful for campaigns seeking professional brokerage collaborations.
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Cash Buyer: Buyers who can purchase properties without the need for financing. Ideal for fast-close deal promotions.
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Commercial: Investors focusing on commercial real estate, including office spaces, retail, and industrial properties.
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Single-Family: Buyers looking for traditional residential properties, such as standalone homes.
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Multifamily: Investors interested in duplexes, triplexes, or apartment complexes for rental purposes.
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Hedgefund: Institutional buyers with large purchasing power, suitable for bulk property sales or significant portfolios.
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Buys Now: Active buyers ready to make immediate purchases. Ideal for promoting time-sensitive deals.
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Fix and Flips: Buyers seeking properties that require renovation for resale purposes. Use this tag to market properties with potential for value enhancement.
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Developer: Investors involved in property development. Ideal for promoting land or redevelopment opportunities.
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Mobile Home: Buyers interested in mobile or manufactured homes.
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SUB2 (Subject To): Buyers interested in "subject to" financing arrangements, where they take over existing loan terms.
2. Exclusion Tags
Proper exclusion of certain buyers ensures campaigns remain targeted and efficient. The following tags should be used to filter out buyers that do not align with specific campaigns.
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Wholesaler: Individuals who assign contracts rather than purchase properties directly. Exclude them to focus on serious buyers.
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Daisy Chainer: Intermediaries who attempt to resell contracts without direct purchasing intent. Exclude to maintain campaign precision.
You can also use any of the other buyer tags to exclude buyers.
3. Property Tags
Property tags help categorize listings to make them easier for buyers to filter and find on the Deals site. Correctly tagging properties ensures they appear in relevant searches, enhancing discoverability.
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Creative Financing: Properties that offer unique financing arrangements beyond traditional methods, such as lease options or owner financing.
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Portfolio: Listings that include multiple properties sold as a package. Ideal for investors looking for bulk purchases.
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Seller Financing: Properties where the seller provides direct financing to the buyer, eliminating the need for a third-party lender.
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Short Term Rental: Properties suitable for short-term rental platforms like Airbnb or VRBO, ideal for investors seeking vacation rental income.
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Subject To: Listings where the buyer can take over the existing financing terms from the seller.
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Turnkey: Properties that are fully renovated, furnished, and ready for immediate rental or resale, requiring no additional work from the buyer.
Best Practices for Tagging in Campaigns
Following these best practices will help maximize the efficiency and effectiveness of your marketing campaigns on Investorlift:
- Define Your Target Audience:
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Clearly identify which buyer profiles align with the property being marketed.
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Apply the most relevant tags to ensure the message reaches the right audience.
- Use Exclusion Tags Wisely:
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Always exclude "Wholesaler" and "Daisy Chainer" tags when targeting direct buyers.
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This practice helps focus on genuine prospects and improves conversion rates.
- Regularly Update Tags:
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Continuously review and update buyer tags on buyers’ profiles as their investment preferences evolve.
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Keeping tags accurate ensures ongoing relevance and campaign efficiency.
- Test and Optimize Campaigns:
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Analyze campaign results to determine which tags yield the highest engagement.
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Adjust tagging strategies accordingly to enhance future performance.
Why Proper Tagging Matters
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Improved Targeting: Ensures campaigns reach the most relevant buyers.
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Higher Engagement Rates: Tailored messages lead to better responses.
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Efficiency: Excludes irrelevant buyers, saving time and resources.
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Enhanced Conversions: Focused campaigns increase the likelihood of closing deals.
Contact for Further Assistance
For more information or assistance with setting up tags in your Investorlift campaigns, please contact us:
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Email: support@investorlift.com
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Live Chat: Available on the Investorlift platform during business hours.
By following these best practices and leveraging the correct tags, your marketing campaigns will be more focused, efficient, and successful. Stay strategic and let your tags drive profitable real estate deals!
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