I have a property in Birmingham, AL that I need to dispo. I have had the contract for awhile, but since that is not my market and I had no buyers there prior to getting on Investorlift, I was JV'ing with another investor I know in the area that sells all of his properties on the MLS. This was very poorly managed and marketed by them. I had them cancel the listing and I'm just going to sell it myself using Investorlift. The problem is that I have the house under contract for $100K, and they listed it for only $115K. We had it sold at a higher price, but the contract fell through. I thought we were going to list it for around $130-135K which I believe is much closer to the actual value as-is, but now it has that darn MLS recent history of being listed at $115K. How would you recommend that I handle that? Should I just put it on Investorlift at $115K and see if it gets bid up? I don't want to start out with a bad mark. Thanks for your thoughts!
How should I move forward with this deal?
Best answer by David Scheuerman
Hey Rick,
Totally understand the challenge here, and I think you can definitely salvage this deal and get a solid outcome. Here's what I'd recommend:
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Validate Your ARV: Recheck the comps and confirm the as-is value is closer to $130–$135K. If that’s accurate, you can confidently move forward with a higher listing. Make sure to include those supporting comps in your property descriptions and comp section
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Use Investorlift to Your Advantage: Leverage God Mode to find active, serious buyers in Birmingham who’ve been making offers on nearby properties. They’re your best bet for getting competitive bids.
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Address the MLS History: Be upfront in your marketing—note that the previous listing at $115K was an error by a partner and emphasize the updated pricing reflects actual market conditions. Most serious investors care about the deal, not MLS history.
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Engage Directly with Buyers: Reach out to high-potential buyers you identify through God Mode and Artemis Mode, especially those with recent activity in Birmingham.
This plan should help you reposition the deal and maximize your returns. Good luck—let me know how it goes!
Cheers,
David Scheuerman
Hey Rick,
Totally understand the challenge here, and I think you can definitely salvage this deal and get a solid outcome. Here's what I'd recommend:
-
Validate Your ARV: Recheck the comps and confirm the as-is value is closer to $130–$135K. If that’s accurate, you can confidently move forward with a higher listing. Make sure to include those supporting comps in your property descriptions and comp section
-
Use Investorlift to Your Advantage: Leverage God Mode to find active, serious buyers in Birmingham who’ve been making offers on nearby properties. They’re your best bet for getting competitive bids.
-
Address the MLS History: Be upfront in your marketing—note that the previous listing at $115K was an error by a partner and emphasize the updated pricing reflects actual market conditions. Most serious investors care about the deal, not MLS history.
-
Engage Directly with Buyers: Reach out to high-potential buyers you identify through God Mode and Artemis Mode, especially those with recent activity in Birmingham.
This plan should help you reposition the deal and maximize your returns. Good luck—let me know how it goes!
Cheers,
David Scheuerman
Thank you, David. Great response and advice. I have solid comps and pictures. That’s all that I’ve ever used in the past to move deals, but this concept of getting a matterport, video walkthrough, and inspection ahead of time is fairly new to me. Would you do those things, or just go ahead and list with the comps and pictures?
Hi
You're absolutely good to go with just the photos and comps 👍 But adding a video walkthrough or Matterport can really take things up a notch. We’ve seen these tools directly correlate with higher assignment fees and increased buyer traction.
They give buyers more confidence and a better feel for the property, which often leads to stronger offers. If you want to maximize your results, it might be worth testing out on a deal or two. Could be a game-changer! 🚀
Thank you again. On this deal, I’ll go with what I have. But in the future, I’m definitely going to load up with all the information. Selling without showings sounds fantastic.
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