need to include open rate % on each campaign

Thank you for another suggestion! I forwarded it to our product team!

Hello Palmer,

Thank you for reaching out with your query about adding open rate metrics.

Currently, we do not include open rate statistics because there is no reliable way to calculate them accurately. Since we gather data from multiple platforms and devices, the variability in tracking methods can lead to inconsistent and unreliable results.

Instead, we prioritize providing the Click-Through Rate (CTR) as a metric. CTR is 100% accurate and offers a clear, actionable insight into user engagement with your content.

If you have any additional questions or need further assistance, please feel free to let me know!

Best regards,
Silvia
Customer Support Specialist

Open rates aren’t a good metric to look at because iPhones open all emails automatically as part of their new spam filters. Your click through rate is what you want to look at to measure campaign performance.