Click through rate on emails and SMS ( CTR ) Dear InvestorLift,I am reaching out as part of M4 Home Investments, seeking your expert advice on optimizing our marketing campaigns. We are particularly interested in best practices regarding the initial outreach to potential buyers.Example : Single family property in Pittsburgh, Pennsylvania.1. Targeted Outreach: - Should we send our marketing campaign immediately to a broader audience of 7k people or opt for a more targeted approach with a smaller group initially? - For instance, in marketing a property in Pittsburgh, should we begin with 1-2k people in a specific, narrow area, or is it more effective to target the entire Pittsburgh area from the start?2. Click-Through Rate (CTR) for SMS and Emails: - Could you elaborate on good and bad CTR metrics for both SMS and emails? - What strategies can we employ to improve CTR and enhance engagement?3. Email Deliverability: - How can we ensure that our emails land